Industrial Designs (ID) are considered to be a significant element in a product’s value chain. This allows a high potential and incentive for profitability for business through investment in ID, especially for large producers. For such product segments, ‘design’ feature is an integral component of the product mix and hence should be protected to avoid imitation with an intention of passing off.
The entities that have a unique and distinct pattern, appearance and design can register under Indian Design Act. The registered owner, under the act, gets the exclusive right to apply the design to any article in the class in which the design is registered. Apart from providing protection of design element of industrial protection, the law aims to promote innovative activity in the field of industries.