Having a trademark becomes essential when you want to distinguish your goods, services (or both) from those of another business. In India, you can get trademark registration for words, logo, numerals, slogan, device etc.
Your trademark not only carries your reputation but also reinforces long-term relationships with your customers!
The Trademarks Act 1999 broadly defines which marks can be protected by law, as well as outlining your rights as a trademark holder and how to enforce them.
What Trademark is not?
A very common misunderstanding is that a trademark is the same thing as a registered business name, registered company name, domain name or even a design. It is not.
You must actively use your trademark in the course of trade. If you do not, it can be removed on the grounds of non-use!
Your trade mark is a part of your identity. It’s the way you show your customers who you are.
It might be your corporate logo, a jingle you use in an advertisement, your business name painted on the side of your truck or your signage or packaging.
A trade mark can also be a:
- Word (in a plain font or a ‘fancy’ font)
- Aspect of packaging
- Or combination of the above